SNOOBI ANALYTICS AND THE USE OF “COOKIES”

This article explains the terms First-party and Third-party cookies and explains how they are used by Snoobi to collect metrics from a website.

What are cookies?

cookie

Example of a cookie

A definition of Wikipedia is:

Cookies are small bits of information that a server sends to the browser with the intention that this information is sent back to the server on a subsequent visit.

This makes it easy to keep track of information about the internet user, such as authentication, identification of a user session, preferences of a user or content of a web shopping cart.

A cookie is a small piece of script that is placed on the visitor’s computer by websites that are visited. Cookies are intended to make the use of the internet easier.

A cookie is installed to ensure that a combination of browser and computer is recognized when the visitor returns to a website, and for “session management” to identify a visitor.

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Differences between “first-party” and “third-party cookies”

All cookies contain information that provides insight into which website the owner is.
The owner is the website that is specified in the cookie.

The word “party” in the name refers to the domain that is mentioned in the cookie, in other words the website that places the cookie.
For example, if you visit the website www.facebook.nl and the cookie that is placed on your website is www.facebook.nl, then there is a “first-party cookie”.

When you visit the website www.facebook.nl and the cookie that is placed on your computer is called www.google.com, then there is a “third party cookie”.

“Second-party cookies” do not exist. The “second-party” is the visitor of a website, and it does not place cookies itself.

Which cookies does Snoobi use?

Snoobi uses “first-party cookies” to recognize returning visitors.
The goal is to see if and which visitors return to the website; this is used, among other things, for analysing conversions. The identity of the person who visits the website always remains anonymous.
Snoobi Analytics uses “first-party cookies” for the first analysis level, detailed information about the visit in the browser is the second level.

Snoobi uses “third-party cookies” to make analyses of visit routes (click paths) and sessions within different domains that a customer uses, within one Snoobi account.
An example of this is a customer with the websites forum.acme.com and www.acme.com that are tracked in one Snoobi account.

With the help of a “third-party cookie”, Snoobi can view the visit of a few pages from one website and then pages from the other website as one session.
The visit route is then displayed as one unique session, while multiple domains have been visited.

With the Snoobi tracking code you can choose:

Do not set cookies. Then only the existing session is measured.
Set only first party cookies. Then all the visits to a site are measured but not in one session and across multiple sites.
Placing first and third party cookies. Then traffic across multiple sites can be measured as a single session.

Depending on the wishes of the user, this can be set per website. It is not possible to create a separate setting per page or part of the site.

Examples of cookies used by Snoobi

When using the Snoobi application, several other cookies will be set that make the use of the application possible

Name Duration Is used for
SnoobiId 2  year General ID for Snoobi Analytics
Snoobisession_account Browser session To maintain the session, gets deleted at the end of the session in most browsers
Snoobi30minute_account Max. 30 mins. Up to 30 minutes, to keep track of the session if the user navigates to another website or browser tab
Snoop_testi Browser session Used to test to check if cookies are enabled in the browser; if this cookie can be set then cookies are allowed
Snoobi_Rand 1 day Random number to let the analytics server know that the Snoobi cide is loaded
Snoobi 2 year Random unique number to recognize this browser for future visits

Note! Until 1 May 2018 Snoobi cookies were stored for longer periods, up to 230 months. Existing cookies will therefore remain intact during that period until the user deletes them.

Data processing and storage

All cookies, whether they are ‘first party’ or ‘third party’ cookies, are used in Snoobi Analytics for no other purpose than for the Snoobi Analytics data collection and cannot be read and used by other tools or the website administrator.
This also applies to any IP address.

The use of cookies in Snoobi Analytics can be disabled by not allowing the use of cookies in the browser, or programmatically by the website administrator by means of a parameter in the Snoobi code.

The information obtained by Snoobi Analytics is stored and processed by Snoobi on behalf of the owner of the website in the European Union. Snoobi acts as a ‘data processor’ and uses Amazon Web Services (AWS) for this purpose. Amazon.com, Inc. is certified under the EU-US privacy shield and AWS is covered by this certification. This helps customers who choose to transfer personal data to the Snoobi platform to meet their data protection obligations. The Amazon.com Inc. certification can be found on the EU-US Privacy Shield website: https://www.privacyshield.gov/list

Frequently asked questions about the use of cookies for Snoobi analyses

Q: What happens if visitors block all cookies on their computer?
A: All visits are still being measured, but a visitor is no longer recognized with a recurring visit. All visits are then reported as a new visit, albeit from the same organization.
The number of visitors is then equal to the number of visits.

Q: What happens if visitors only block third party cookies on their computers?
A: Snoobi will then continue to function, except that visitors who go back and forth between different domains (multiple websites within one account) will each time be counted as a new visit for each of these websites.
The visit route is then displayed as separate sessions (visits) for each of the visited domains visited.

Q: Am I recognized as a person during a website visit?
A: Snoobi only recognizes organizations and does not make any effort to recognize people in any way. We cannot make a connection in an automated way, directly or indirectly, between a person or an employee of an organizations that Snoobi recognizes.

Q: I see a lot more cookies than the ones mentioned above – how is that possible
A: Snoobi Analytics, the program use by a website owner to review the website metrics and analytics, needs cookies to function correctly.
These are only set when the user logs in with Snoobi Analytics’s program, and maintain the session and settings for the user. They cannot be blocked otherwise the Snoobi program will not longer function correctly.

More information

If you have any questions about this subject, and what the impact can be on your website analysis, please contact us at privacy@snoobi.eu